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33
20th Anniversary Report
the agency completed the first phase of a $1.6 million upgrade to its communications system. The upgrade,
called the Customer Information System (CIS), will allow the agency to provide passengers at stations more
timely information. Completion of the first phase allows for automated messages informing passengers
of departure and arrival times for the next three trains, as well as announcements about track changes
and delay notifications. CIS allows Metrolink to post the same messages on social media and electronic
message boards, making it quicker and easier to communicate consistent information to passengers. The
system is operational on all of Metrolink's seven lines.
The second and third phases will add a text-to-speech feature, which will allow the MOC to send safety,
security and other public messages through visual and audio announcements to the stations. These last
two phases are expected to be applied in conjunction with PTC implementation. The third phase will
connect the communications system upgrade to the PTC onboard Global Positioning System so that the
most up-to-date train arrival and departure time can be displayed on electronic message boards.
New website is born
When the Internet boom of the 1990s
hit, everyone flocked to their computers
to start net-surfing, and many of those
people were looking for services they
frequently used. On June 10, 1997,
Metrolink joined multitudes of other
businesses when it introduced its new
website, metrolinktrains.com, giving riders
easy access to information about its
promotions and services.
On Jan. 23, 2012, Metrolink revamped
the website, making it more user-friendly,
easy on the eye and consistent with the
agency's branding. The new website
design gave riders the option of signing
up for
My Metrolink, which allows them to
customize their metrolinktrains.com experience. Passengers can subscribe to specific content such as news,
marketing and alerts to get the latest information about Metrolink services and promotions.
metrolinktrains.com goes mobile
In October 2010, Metrolink caught up with the mobile boom and introduced its new mobile site, which was
designed and developed by staff. The site was created as a result of passenger requests for easier access
to Metrolink information via their phones.
8
Focusing on customers
CHAPTER
Metrolink redesigned its website in 2012, making it more user-friendly for customers.