page that would allow riders to access the latest, most pertinent Metrolink
information at the touch of their fingertips: Service Updates, Schedules, Trip
Planner, Station Guide, News, Special Offers, System Map and Contact Us.
to college students. But as the social media site gained popularity, it began
allowing other groups to join, including high schools, businesses and eventually
anyone who wanted to sign up. YouTube was created in 2005 and then Twitter
popped up in 2006. These sites led the social media explosion.
train delays of 15 minutes or more and as a real-time online customer service
center. On Twitter, Metrolink communicated information about all lines on
the main @Metrolink account, and information on seven other accounts
pertinent to those specific lines: @MetrolinkANT (Antelope Valley Line),
@MetrolinkIEOC (Inland Empire-Orange County Line), @MetrolinkOC (Orange
County Line), @MetrolinkRIV (Riverside Line), @MetrolinkSB (San Bernardino
Line), @MetrolinkVC (Ventura County Line) and @Metrolink91 (91 Line).
to participate in two-way
communications with passengers,
allowing them to submit questions
and comments that the agency
responded to. In January 2011,
Metrolink changed the minimum delay
notification time from 15 minutes
to 10 minutes. The agency also
extended its social media support
hours to 4 a.m. to 12:30 a.m. Monday
through Friday and 6 a.m. to 11 p.m.
on weekends. In addition, Metrolink
started posting more information
following us via Twitter. In late 2009, nearly 3,000 people followed the main @Metrolink Twitter account,
and more than 600 followed the individual line accounts. In 2012, those numbers grew to more than 8,000
and 6,000, respectively.
Metrolink developed a mobile site for
smartphone users.