background image
37
20th Anniversary Report
Adding more value to the
Metrolink ticket
Rewarding riders with exclusive discounts
In 2012, Metrolink launched an incentive program for riders
called
Metrolink Rewards. The agency has partnered with
local businesses near the stations along its seven lines to
allow riders to take advantage of discounted goods and
services ranging from food to salon services to bicycle
repair to arts and crafts stores. Participating businesses
benefit from the program because they gain exposure
on Metrolink's website under the Metrolink station page
closest to their business and are featured in Metrolink's
Offers and Promotions monthly newsletter that reaches
more than 15,000 subscribers in exchange for offering
Metrolink passengers exclusive discounts. Participating
businesses affix a special window decal at their place of
business to alert Metrolink passengers that they are part
of the
Metrolink Rewards program. To receive discounts,
riders must simply present a valid Metrolink ticket to the
vendor at the time of purchase.
8
Focusing on customers
CHAPTER
Metrolink Rewards participants advertised on
Metrolink's website.